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An operational structure for assessing industrial response to marketing strategy : overview

dc.contributor.authorChoffray, Jean-Marie.en_US
dc.contributor.authorLilien, Gary Louisen_US
dc.date.accessioned2009-10-04T00:24:12Z
dc.date.available2009-10-04T00:24:12Z
dc.date.issued1977en_US
dc.identifieroperationalstruc00chofen_US
dc.identifier.urihttp://hdl.handle.net/1721.1/48717
dc.publisherCambridge, Mass. : M.I.T. Alfred P. Sloan School of Managementen_US
dc.relation.ispartofseriesWorking paper (Sloan School of Management) ; 944-77.en_US
dc.titleAn operational structure for assessing industrial response to marketing strategy : overviewen_US
dc.typeWorking Paperen_US
dc.identifier.oclc03492408en_US
dc.identifier.aleph000044586en_US


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