Patterns of overlap in opinion leadership and interest for selected categories of purchasing activity
Author(s)
Montgomery, David Bruce.; Silk, Alvin J.
Downloadpatternsofoverla00mont.pdf (1.401Mb)
Metadata
Show full item recordDate issued
1969Publisher
Cambridge, M.I.T
Other identifiers
patternsofoverla00mont
Series/Report no.
Working paper (Sloan School of Management) ; 408-69.
Keywords
Market surveys., Consumers, Attitudes.