Patterns of overlap in opinion leadership and interest for selected categories of purchasing activity

Author(s)
Montgomery, David Bruce.; Silk, Alvin J.
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Date issued
1969
URI
http://hdl.handle.net/1721.1/48809
Publisher
Cambridge, M.I.T
Other identifiers
patternsofoverla00mont
Series/Report no.
Working paper (Sloan School of Management) ; 408-69.
Keywords
Market surveys., Consumers, Attitudes.
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