Patterns of overlap in opinion leadership and interest for selected categories of purchasing activity
dc.contributor.author | Montgomery, David Bruce. | en_US |
dc.contributor.author | Silk, Alvin J. | en_US |
dc.date.accessioned | 2009-10-04T03:47:20Z | |
dc.date.available | 2009-10-04T03:47:20Z | |
dc.date.issued | 1969 | en_US |
dc.identifier | patternsofoverla00mont | en_US |
dc.identifier.uri | http://hdl.handle.net/1721.1/48809 | |
dc.publisher | Cambridge, M.I.T | en_US |
dc.relation.ispartofseries | Working paper (Sloan School of Management) ; 408-69. | en_US |
dc.subject | Market surveys. | en_US |
dc.subject | Consumers | en_US |
dc.subject | Attitudes. | en_US |
dc.title | Patterns of overlap in opinion leadership and interest for selected categories of purchasing activity | en_US |
dc.type | Working Paper | en_US |
dc.identifier.oclc | 14403241 | en_US |
dc.identifier.aleph | 000259123 | en_US |