Pre-test-market models : validation and managerial implications

Author(s)
Urban, Glen L.; Katz, Gerald M.
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Sloan School of Management.
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Date issued
1982
URI
http://hdl.handle.net/1721.1/48817
Publisher
Cambridge, Mass. : Alfred P. Sloan School of Management, Massachusetts Institute of Technology
Other identifiers
pretestmarketmod00urba
Series/Report no.
Working paper (Sloan School of Management) ; 1292-82.
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