| dc.contributor.author | Urban, Glen L. | en_US |
| dc.contributor.author | Katz, Gerald M. | en_US |
| dc.contributor.other | Sloan School of Management. | en_US |
| dc.date.accessioned | 2009-10-04T03:49:25Z | |
| dc.date.available | 2009-10-04T03:49:25Z | |
| dc.date.issued | 1982 | en_US |
| dc.identifier | pretestmarketmod00urba | en_US |
| dc.identifier.uri | http://hdl.handle.net/1721.1/48817 | |
| dc.publisher | Cambridge, Mass. : Alfred P. Sloan School of Management, Massachusetts Institute of Technology | en_US |
| dc.relation.ispartofseries | Working paper (Sloan School of Management) ; 1292-82. | en_US |
| dc.title | Pre-test-market models : validation and managerial implications | en_US |
| dc.type | Working Paper | en_US |
| dc.identifier.oclc | 21468174 | en_US |
| dc.identifier.aleph | 000411657 | en_US |
