Personal selling decisions

Author(s)
Montgomery, David Bruce.; Urban, Glen L.
Thumbnail
Downloadpersonalsellingd00mont.pdf (3.061Mb)
Metadata
Show full item record
Date issued
1967
URI
http://hdl.handle.net/1721.1/48842
Publisher
[Cambridge, M.I.T.]
Other identifiers
personalsellingd00mont
Series/Report no.
Working paper (Sloan School of Management) ; 294-67.
Keywords
Sales promotion.
Collections