Recall, recognition, and the measurement of memory for print advertisements

Author(s)
Bagozzi, Richard P.; Silk, Alvin J.
Thumbnail
Downloadrecallrecognitio00bago.pdf (2.306Mb)
Metadata
Show full item record
Date issued
1981
URI
http://hdl.handle.net/1721.1/48933
Publisher
Cambridge, Mass. : Alfred P. Sloan School of Management, Massachusetts Institute of Technology
Other identifiers
recallrecognitio00bago
Series/Report no.
Working paper (Sloan School of Management) ; 1249-81.
Collections