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Recall, recognition, and the measurement of memory for print advertisements

dc.contributor.authorBagozzi, Richard P.en_US
dc.contributor.authorSilk, Alvin J.en_US
dc.date.accessioned2009-10-05T06:49:18Z
dc.date.available2009-10-05T06:49:18Z
dc.date.issued1981en_US
dc.identifierrecallrecognitio00bagoen_US
dc.identifier.urihttp://hdl.handle.net/1721.1/48933
dc.publisherCambridge, Mass. : Alfred P. Sloan School of Management, Massachusetts Institute of Technologyen_US
dc.relation.ispartofseriesWorking paper (Sloan School of Management) ; 1249-81.en_US
dc.titleRecall, recognition, and the measurement of memory for print advertisementsen_US
dc.typeWorking Paperen_US
dc.identifier.oclc09039526en_US
dc.identifier.aleph000134110en_US


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