Show simple item record

Spontaneous inference processes in advertising : the effects of conclusion omission and salience of consequences on attitudes and memory

dc.contributor.authorKardes, Frank R.en_US
dc.date.accessioned2009-10-05T20:46:28Z
dc.date.available2009-10-05T20:46:28Z
dc.date.issued1986en_US
dc.identifierspontaneousinfer00karden_US
dc.identifier.urihttp://hdl.handle.net/1721.1/49044
dc.publisherCambridge, Mass. : The Marketing Center Sloan School of Management, Massachusetts Institute of Technologyen_US
dc.relation.ispartofseriesWorking paper (Sloan School of Management) ; 1832-86.en_US
dc.titleSpontaneous inference processes in advertising : the effects of conclusion omission and salience of consequences on attitudes and memoryen_US
dc.typeWorking Paperen_US
dc.identifier.oclc15726262en_US
dc.identifier.aleph000280743en_US


Files in this item

Thumbnail
Name:
spontaneousinfer00kard.pdf
Size:
1.842Mb
Format:
PDF
View/Open

This item appears in the following Collection(s)

Show simple item record