Social expressiveness of products and social desirability as mediating variables in Fishbein's model

Author(s)
Schnedlitz, Peter.
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Sloan School of Management.
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Description
"Revised August 1983."
Date issued
1983]
URI
http://hdl.handle.net/1721.1/49158
Publisher
Cambridge, Mass. : Massachusetts Institute of Technology
Other identifiers
socialexpressive00schn
Series/Report no.
Working paper (Sloan School of Management) ; 1456-83.
Keywords
Marketing, Consumers, Mathematical models., Attitudes.
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