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dc.contributor.authorSchnedlitz, Peter.en_US
dc.contributor.otherSloan School of Management.en_US
dc.date.accessioned2009-10-05T21:06:37Z
dc.date.available2009-10-05T21:06:37Z
dc.date.issued1983]en_US
dc.identifiersocialexpressive00schnen_US
dc.identifier.urihttp://hdl.handle.net/1721.1/49158
dc.description"Revised August 1983."en_US
dc.publisherCambridge, Mass. : Massachusetts Institute of Technologyen_US
dc.relation.ispartofseriesWorking paper (Sloan School of Management) ; 1456-83.en_US
dc.subjectMarketingen_US
dc.subjectConsumersen_US
dc.subjectMathematical models.en_US
dc.subjectAttitudes.en_US
dc.titleSocial expressiveness of products and social desirability as mediating variables in Fishbein's modelen_US
dc.typeWorking Paperen_US
dc.identifier.oclc15433097en_US
dc.identifier.aleph000275310en_US


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