A theory of consumer promotions : managerial implications

Author(s)
McAlister, Leigh.
Thumbnail
Downloadtheoryofconsumer02mcal.pdf (1.923Mb)
Other Contributors
Sloan School of Management.
Metadata
Show full item record
Description
"Preliminary draft."
 
"July, 1983."
 
Date issued
1983]
URI
http://hdl.handle.net/1721.1/49314
Publisher
Cambridge, Mass. : Massachusetts Institute of Technology
Other identifiers
theoryofconsumer02mcal
Series/Report no.
Working paper (Sloan School of Management) ; 1458-83.
Keywords
Consumers., Sales promotion, Mathematical models.
Collections