A theory of consumer promotions : managerial implications
| dc.contributor.author | McAlister, Leigh. | en_US |
| dc.contributor.other | Sloan School of Management. | en_US |
| dc.date.accessioned | 2009-10-06T02:33:01Z | |
| dc.date.available | 2009-10-06T02:33:01Z | |
| dc.date.issued | 1983] | en_US |
| dc.identifier | theoryofconsumer02mcal | en_US |
| dc.identifier.uri | http://hdl.handle.net/1721.1/49314 | |
| dc.description | "Preliminary draft." | en_US |
| dc.description | "July, 1983." | en_US |
| dc.publisher | Cambridge, Mass. : Massachusetts Institute of Technology | en_US |
| dc.relation.ispartofseries | Working paper (Sloan School of Management) ; 1458-83. | en_US |
| dc.subject | Consumers. | en_US |
| dc.subject | Sales promotion | en_US |
| dc.subject | Mathematical models. | en_US |
| dc.title | A theory of consumer promotions : managerial implications | en_US |
| dc.type | Working Paper | en_US |
| dc.identifier.oclc | 15432885 | en_US |
| dc.identifier.aleph | 000275292 | en_US |
