When managers use computer-based data : a qualitative analysis of marketing product managers

Author(s)
Goldstein, David K.; Cho, Namjae
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Sloan School of Management.
Sloan School of Management.
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Description
"October 1992."
Date issued
c1992
URI
http://hdl.handle.net/1721.1/49396
Publisher
Cambridge, Mass. : Center for Information Systems Research, Massachusetts Institute of Technology, Sloan School of Management
Other identifiers
whenmanagersusec00gold
Series/Report no.
CISR WP ; no. 244Working paper (Sloan School of Management) ; 3473.
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