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Introduction to Marketing, Fall 2001
Barco Projection Systems Case Questions
What resources does Barco have that are relevant to the projector market (justify your answers where appropriate)?
What resources does Sony have that are relevant to the projector market (justify your answers where appropriate)?
Why do Barco dealers charge higher margins?
Who has market power in each segment of the projector manufacturing market?
What mistakes has Barco made that contributed to its current problems?
Predict how the market power will change in each segment of the market.„ What long range plans should Barco adopt?
In the short term, how aggressively will Sony respond if Barco cuts price?
In the short term, which product options should Barco adopt?