MIT OpenCourseWare
  • OCW home
  • Course List
  • about OCW
  • Help
  • Feedback
    • Support MIT OCW

 » MIT OpenCourseWare » Sloan School of Management » Introduction to Marketing, Fall 2001

15.810 Introduction to Marketing, Fall 2001

Shopping for groceries in a Giant Supermarket in VA.
Shopping for groceries in a Giant Supermarket in VA. (Image courtesy of the U.S. Department of Agriculture.)

Highlights of this Course

This course provides an introduction to the fundamental concepts of marketing, including a customer orientation, matched with attention to competition and core strengths. It is organized so that each class is either a lecture or a case discussion. Study questions are provided for all assignments, which are based on cases. All lecture notes are available in PDF format.

» View this course en Español or em Portugues courtesy of Universia.

» View this course in Simplified Chinese courtesy of China Open Resources for Education (CORE).

Course Description

This course is a half semester MBA course taught to students in their first semester at Sloan. Together with their other core courses, students have the option of taking this course or an introductory finance course. This course is a prerequisite for all of the advanced marketing courses.

 

Staff

Secretary:
Rosa Blackwood

Course Meeting Times

Lectures:
Three sessions / week
1.5 hours / session

Level

Graduate

Feedback

Send feedback about OCW or this course.

Creative Commons - some rights reserved

Your use of the MIT OpenCourseWare site and course materials is subject to the conditions and terms of use in our Legal Notices section.