Links
MIT Sloan Virtual Customer Initiative Demos
Related Courses
| FALL |
| 15.827 - Customer Behavior/ Drazen Prelec |
| 15.842 - Listening to the Customer/ Drazen Prelec |
| 15.843 - Strategic Marketing Measurement/ Drazen Prelec |
| 15.828 - New Product Development/ Ely Dahan |
| 15.831 - High Tech Marketing/ Ely Dahan |
| SPRING |
| 15.823 - Marketing and the Internet/ Glen Urban |
| 15.834 - Marketing Strategy/ Birger Wernerfelt |
| 15.835 - Entrepreneurial Marketing/ Jin Gyo Kim |
Other Relevant Electives
Strategy
- 15.900 Strategic Management
- 15.912 Technology Strategy
Distribution
- 15.903 Strategy and Management
- 15.911 Internal Strategy: Incentives in Organizations
Product Development
- 15.783 Product Design and Development 15.389
- 15.389 Global Entrepreneurship Lab
- 15.390 New Enterprises
Pricing
Additional Course Materials
The course draws upon a readings packet containing cases and required readings. There is no required textbook for this subject. However, for more information on the topics that we cover in class we recommend the following Prentice Hall's International Series. The Coop can order these or you can order directly from Amazon.com. Prentice Hall is located in Englewood Cliffs, NJ.
- Philip Kotler, Marketing Management: Millennium Edition,10e, 2000.
- Glen L. Urban and John R. Hauser, Design and Marketing of New Products, 2e, 1993.
- Anne Coughlan, Erin Anderson, Louis W. Stern, and Adel I. El-Ansary, Marketing Channels, 6e, 2001.
- Rajeev Batra, John Meyers, and David Aaker, Advertising Management, 5e, 1996.
- Donald Lehman, Sunil Gupta, and Joel Steckel, Marketing Research, 1e, 1998.