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» MIT OpenCourseWare » Sloan School of Management » Introduction to Marketing, Fall 2001

Calendar

SESSION	CONTENT	TYPE	LECTURE NOTES
1	Introduction		(PDF)
2	Customers	Theory
3	Vicks	Case	(HTML)
4	Marketing Strategy I	Theory	(PDF)
5	Red Hat	Case	(HTML)
6	Marketing Strategy II	Theory	(PDF)
7	Barco*	Case	(HTML)
8	American Airlines*	Case	(HTML)
9	Vestron	Case	(HTML)
10	Distribution	Theory
11	Boston Whaler*	Case	(HTML)
12	Product Development	Theory	(PDF)
13	Pricing	Theory	(PDF)
14	Optical Distortion*	Case	(HTML)
15	Advertising	Theory	(PDF)
16	Clorox A and Clorox B	Case
17	Final Exercise	tba	(Final Group Case)
*Cases eligible for group case reports.