MIT OpenCourseWare
  • OCW home
  • Course List
  • about OCW
  • Help
  • Feedback
  • Support MIT OCW

Optical Distortion Case Questions

  1. Will it be difficult to encourage farmers to try the new product?
  2. How likely is adoption after trial?
  3. How easy is it to predict demand?
  4. What resources does ODI have and what key resources does it lack?
  5. Would now be a good time to sell the company?
  6. How can ODI concept test?
  7. How can ODI test market the product?
  8. When launching the product, which segments should ODI target? How many segments should it target?
  9. What factors should ODI consider when setting its launch price?