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Introduction to Marketing, Fall 2001
Red Hat and Linux Revolution Case Questions
What are customers' needs in the market for operating systems?
What differentiates Linux from other operating systems such as Windows 2000? Consider both sources of differentiation that favor Linux and sources of differentiation that favor the other operating systems.
What resources does Red Hat have that differentiates Red Hat Linux from alternative suppliers of Linux, such as Caldera or the option of downloading the software directly over the Internet.
In the market for consulting or technical support services, what resources does Red Hat have that differentiates Red Hat from alternatives suppliers of these services?