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Introduction to Marketing, Fall 2001
Vestron Case Questions
What factors determine which films customers choose to watch?
What resources does Vestron have and what resources does it lack?
Does any firm have market power at any of the following levels of the channel: studios, video distributors, exhibitors, video rental shops?
Which of the feature film segments offer the most surplus: A, B, or C features?
What are the pros and cons of the following strategies:
focus solely on harvest profits from the video library
focus on distributing B and C grade movies
backward integrate and become a mini-major studio