15.810 Introduction to Marketing, Fall 2001
Citable URI:
http://hdl.handle.net/1721.1/35274
| Title: | 15.810 Introduction to Marketing, Fall 2001 |
| Author: | Blackwood, Rosa M. |
| Issue Date: | 2001-12 |
| Abstract: | This course provides an introduction to the fundamental concepts of marketing, including a customer orientation, matched with attention to competition and core strengths. This course is a half semester MBA course taught to students in their first semester at Sloan. Together with their other core courses, students have the option of taking this course or an introductory finance course. This course is a prerequisite for all of the advanced marketing courses. |
| URI: | http://hdl.handle.net/1721.1/35274 |
| Other Identifiers: | 15.810-Fall2001 |
| Other Identifiers: | 15.810 IMSCP-MD5-850ff13e3018faef8295c5d5e7dddb81 |
| Keywords: | competition, customer orientation, marketing, distribution policy, advertising, pricing, product strategy, 521401, Marketing/Marketing Management, General |
Files in this item
| Files | Size | Format |
|---|---|---|
| 15-810Fall-2001 ... l2001/CourseHome/index.htm | 14.86Kb | text/html |
The following license files are associated with this item:
This item appears in the following Collection(s)
-
Sloan School of Management (15) - Archived
Sloan School of Management (15)
All Items in DSpace@MIT are protected by original copyright, with all rights reserved, unless otherwise indicated.
|
|
Contact
MIT Libraries
|