Show simple item record

15.810 Introduction to Marketing, Fall 2001

dc.contributor.authorBlackwood, Rosa M.en_US
dc.coverage.temporalFall 2001en_US
dc.date.issued2001-12
dc.identifier15.810-Fall2001
dc.identifierlocal: 15.810
dc.identifierlocal: IMSCP-MD5-850ff13e3018faef8295c5d5e7dddb81
dc.identifier.urihttp://hdl.handle.net/1721.1/35274
dc.description.abstractThis course provides an introduction to the fundamental concepts of marketing, including a customer orientation, matched with attention to competition and core strengths. This course is a half semester MBA course taught to students in their first semester at Sloan. Together with their other core courses, students have the option of taking this course or an introductory finance course. This course is a prerequisite for all of the advanced marketing courses.en_US
dc.format.extent14869 bytesen_US
dc.format.extent24178 bytesen_US
dc.format.extent19810 bytesen_US
dc.format.extent11180 bytesen_US
dc.format.extent11193 bytesen_US
dc.format.extent11280 bytesen_US
dc.format.extent11533 bytesen_US
dc.format.extent11146 bytesen_US
dc.format.extent11278 bytesen_US
dc.format.extent11082 bytesen_US
dc.format.extent21754 bytesen_US
dc.format.extent14751 bytesen_US
dc.format.extent15596 bytesen_US
dc.format.extent14127 bytesen_US
dc.format.extent11 bytesen_US
dc.format.extent4586 bytesen_US
dc.format.extent21366 bytesen_US
dc.format.extent11602 bytesen_US
dc.format.extent38351 bytesen_US
dc.format.extent4755 bytesen_US
dc.format.extent27322 bytesen_US
dc.format.extent25313 bytesen_US
dc.format.extent4039 bytesen_US
dc.format.extent301 bytesen_US
dc.format.extent354 bytesen_US
dc.format.extent339 bytesen_US
dc.format.extent180 bytesen_US
dc.format.extent285 bytesen_US
dc.format.extent67 bytesen_US
dc.format.extent17685 bytesen_US
dc.format.extent49 bytesen_US
dc.format.extent143 bytesen_US
dc.format.extent247 bytesen_US
dc.format.extent19283 bytesen_US
dc.format.extent262 bytesen_US
dc.format.extent161369 bytesen_US
dc.format.extent191971 bytesen_US
dc.format.extent176620 bytesen_US
dc.format.extent210947 bytesen_US
dc.format.extent373849 bytesen_US
dc.format.extent187216 bytesen_US
dc.format.extent162501 bytesen_US
dc.format.extent158395 bytesen_US
dc.format.extent304405 bytesen_US
dc.format.extent99263 bytesen_US
dc.format.extent170261 bytesen_US
dc.format.extent19283 bytesen_US
dc.format.extent3486 bytesen_US
dc.format.extent811 bytesen_US
dc.format.extent813 bytesen_US
dc.format.extent830 bytesen_US
dc.format.extent530 bytesen_US
dc.format.extent2097 bytesen_US
dc.format.extent33089 bytesen_US
dc.format.extent7414 bytesen_US
dc.format.extent6801 bytesen_US
dc.format.extent6908 bytesen_US
dc.format.extent7349 bytesen_US
dc.format.extent6912 bytesen_US
dc.format.extent6688 bytesen_US
dc.format.extent7380 bytesen_US
dc.format.extent7353 bytesen_US
dc.format.extent7393 bytesen_US
dc.format.extent7357 bytesen_US
dc.format.extent7433 bytesen_US
dc.format.extent6856 bytesen_US
dc.format.extent7373 bytesen_US
dc.format.extent7366 bytesen_US
dc.format.extent6864 bytesen_US
dc.format.extent7377 bytesen_US
dc.format.extent8377 bytesen_US
dc.format.extent7377 bytesen_US
dc.languageen-USen_US
dc.rights.uriUsage Restrictions: This site (c) Massachusetts Institute of Technology 2003. Content within individual courses is (c) by the individual authors unless otherwise noted. The Massachusetts Institute of Technology is providing this Work (as defined below) under the terms of this Creative Commons public license ("CCPL" or "license"). The Work is protected by copyright and/or other applicable law. Any use of the work other than as authorized under this license is prohibited. By exercising any of the rights to the Work provided here, You (as defined below) accept and agree to be bound by the terms of this license. The Licensor, the Massachusetts Institute of Technology, grants You the rights contained here in consideration of Your acceptance of such terms and conditions.en_US
dc.subjectcompetitionen_US
dc.subjectcustomer orientationen_US
dc.subjectmarketingen_US
dc.subjectdistribution policyen_US
dc.subjectadvertisingen_US
dc.subjectpricingen_US
dc.subjectproduct strategyen_US
dc.title15.810 Introduction to Marketing, Fall 2001en_US
dc.title.alternativeIntroduction to Marketingen_US
dc.typeLearning Object
dc.contributor.departmentSloan School of Management


Files in this item

Thumbnail
Name:
15-810Fall-2001/OcwWeb/Sloan-S ...
Size:
14.52Kb
Format:
HTML
View/Open

This item appears in the following Collection(s)

Show simple item record