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Title:
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Enabling Global Price Comparison through Semantic Integration of Web Data |
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Author:
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Zhu, Hongwei; Siegel, Michael; Madnick, Stuart |
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Issue Date:
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2008-01-11 |
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Abstract:
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“Sell Globally” and “Shop Globally” have been seen as a potential
benefit of web-enabled electronic business. One important step toward realizing
this benefit is to know how things are selling in various parts of the world. A
global price comparison service would address this need. But there have not
been many such services. In this paper, we use a case study of global price
dispersion to illustrate the need and the value of a global price comparison
service. Then we identify and discuss several technology challenges, including
semantic heterogeneity, in providing a global price comparison service. We
propose a mediation architecture to address the semantic heterogeneity
problem, and demonstrate the feasibility of the proposed architecture by
implementing a prototype that enables global price comparison using data from
web sources in several countries. |
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URI:
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http://hdl.handle.net/1721.1/40084
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Series/Report no.:
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MIT Sloan School of Management Working Paper, 4673-07 |
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Keywords:
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Global Price Comparison, Shopbots, Context, Semantic Data Integration, Semantic Heterogeneity |
