Advertising budgeting and geographic allocation,
Author(s)
Urban, Glen L.![Thumbnail](/bitstream/handle/1721.1/46768/adverbudggeo00glen.pdf.jpg?sequence=74&isAllowed=y)
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Metadata
Show full item recordPublisher
[Cambridge, Mass., M.I.T.]
Other identifiers
adverbudggeo00glen
Series/Report no.
Working paper (Sloan School of Management) ; 441-70.
Keywords
Advertising., Marketing, Costs.