Advertising budgeting and geographic allocation,

dc.contributor.author	Urban, Glen L.	en_US
dc.date.accessioned	2009-09-24T04:56:30Z
dc.date.available	2009-09-24T04:56:30Z
dc.date.issued		en_US
dc.identifier	adverbudggeo00glen	en_US
dc.identifier.uri	http://hdl.handle.net/1721.1/46768
dc.publisher	[Cambridge, Mass., M.I.T.]	en_US
dc.relation.ispartofseries	Working paper (Sloan School of Management) ; 441-70.	en_US
dc.subject	Advertising.	en_US
dc.subject	Marketing	en_US
dc.subject	Costs.	en_US
dc.title	Advertising budgeting and geographic allocation,	en_US
dc.type	Working Paper	en_US
dc.identifier.oclc	14407855	en_US
dc.identifier.aleph	000259246	en_US