Estimating the proportion of "always buy" and "never buy" consumers : a likelihood ratio test with sample size implications
Author(s)
Kalwani, Manohar U.; Morrison, Donald G.![Thumbnail](/bitstream/handle/1721.1/47823/estimatingpropor00kalw.pdf.jpg?sequence=58&isAllowed=y)
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Metadata
Show full item recordDate issued
1976Publisher
Cambridge, Mass. : M.I.T. Alfred P. Sloan School of Management
Other identifiers
estimatingpropor00kalw
Series/Report no.
Working paper (Sloan School of Management) ; 863-76.