Estimating the proportion of "always buy" and "never buy" consumers : a likelihood ratio test with sample size implications
dc.contributor.author | Kalwani, Manohar U. | en_US |
dc.contributor.author | Morrison, Donald G. | en_US |
dc.date.accessioned | 2009-10-01T15:47:26Z | |
dc.date.available | 2009-10-01T15:47:26Z | |
dc.date.issued | 1976 | en_US |
dc.identifier | estimatingpropor00kalw | en_US |
dc.identifier.uri | http://hdl.handle.net/1721.1/47823 | |
dc.publisher | Cambridge, Mass. : M.I.T. Alfred P. Sloan School of Management | en_US |
dc.relation.ispartofseries | Working paper (Sloan School of Management) ; 863-76. | en_US |
dc.title | Estimating the proportion of "always buy" and "never buy" consumers : a likelihood ratio test with sample size implications | en_US |
dc.type | Working Paper | en_US |
dc.identifier.oclc | 02506930 | en_US |
dc.identifier.aleph | 000027777 | en_US |