Show simple item record

dc.contributor.authorde Palma, André
dc.contributor.authorAbdellaoui, Mohammed
dc.contributor.authorAttanasi, Giuseppe
dc.contributor.authorErev, Ido
dc.contributor.authorFehr-Duda, Helga
dc.contributor.authorFok, Dennis
dc.contributor.authorFox, Craig R.
dc.contributor.authorHertwig, Ralph
dc.contributor.authorPicard, Nathalie
dc.contributor.authorWakker, Peter P
dc.contributor.authorWalker, Joan L
dc.contributor.authorWeber, Martin
dc.contributor.authorFox, Craig R.
dc.contributor.authorWakker, Peter P.
dc.contributor.authorWalker, Joan L.
dc.contributor.authorBen-Akiva, Moshe E
dc.date.accessioned2016-11-29T15:54:07Z
dc.date.available2016-11-29T15:54:07Z
dc.date.issued2014-07
dc.identifier.issn0923-0645
dc.identifier.issn1573-059X
dc.identifier.urihttp://hdl.handle.net/1721.1/105459
dc.description.abstractUncertainty pervades most aspects of life. From selecting a new technology to choosing a career, decision makers rarely know in advance the exact outcomes of their decisions. Whereas the consequences of decisions in standard decision theory are explicitly described (the decision from description (DFD) paradigm), the consequences of decisions in the recent decision from experience (DFE) paradigm are learned from experience. In DFD, decision makers typically overrespond to rare events. That is, rare events have more impact on decisions than their objective probabilities warrant (overweighting). In DFE, decision makers typically exhibit the opposite pattern, underresponding to rare events. That is, rare events may have less impact on decisions than their objective probabilities warrant (underweighting). In extreme cases, rare events are completely neglected, a pattern known as the “Black Swan effect.” This contrast between DFD and DFE is known as a description–experience gap. In this paper, we discuss several tentative interpretations arising from our interdisciplinary examination of this gap. First, while a source of underweighting of rare events in DFE may be sampling error, we observe that a robust description–experience gap remains when these factors are not at play. Second, the residual description–experience gap is not only about experience per se but also about the way in which information concerning the probability distribution over the outcomes is learned in DFE. Econometric error theories may reveal that different assumed error structures in DFD and DFE also contribute to the gap.en_US
dc.publisherSpringer USen_US
dc.relation.isversionofhttp://dx.doi.org/10.1007/s11002-014-9316-zen_US
dc.rightsCreative Commons Attribution-Noncommercial-Share Alikeen_US
dc.rights.urihttp://creativecommons.org/licenses/by-nc-sa/4.0/en_US
dc.sourceSpringer USen_US
dc.titleBeware of black swans: Taking stock of the description–experience gap in decision under uncertaintyen_US
dc.typeArticleen_US
dc.identifier.citationde Palma, André et al. “Beware of Black Swans: Taking Stock of the Description–experience Gap in Decision under Uncertainty.” Marketing Letters 25.3 (2014): 269–280.en_US
dc.contributor.departmentMassachusetts Institute of Technology. Department of Civil and Environmental Engineeringen_US
dc.contributor.mitauthorBen-Akiva, Moshe E
dc.relation.journalMarketing Lettersen_US
dc.eprint.versionAuthor's final manuscripten_US
dc.type.urihttp://purl.org/eprint/type/JournalArticleen_US
eprint.statushttp://purl.org/eprint/status/PeerRevieweden_US
dc.date.updated2016-08-18T15:43:54Z
dc.language.rfc3066en
dc.rights.holderSpringer Science+Business Media New York
dspace.orderedauthorsde Palma, André; Abdellaoui, Mohammed; Attanasi, Giuseppe; Ben-Akiva, Moshe; Erev, Ido; Fehr-Duda, Helga; Fok, Dennis; Fox, Craig R.; Hertwig, Ralph; Picard, Nathalie; Wakker, Peter P.; Walker, Joan L.; Weber, Martinen_US
dspace.embargo.termsNen
mit.licenseOPEN_ACCESS_POLICYen_US
mit.metadata.statusComplete


Files in this item

Thumbnail

This item appears in the following Collection(s)

Show simple item record