The Role of Sketch Finish and Style in User Responses to Early Stage Design Concepts

Abstract

Conceptual sketches of design alternatives are often employed as a tool for eliciting feedback from design stakeholders, including potential end-users. However, such sketches can vary widely in their level of finish and style, thus potentially affecting how users respond to a concept. This paper presents a study of user responses to three objects drawn in styles ranging from rough hand sketches to CAD drawings. This study also considers the amount of design time required to create the sketches. Results show that respondents generally ranked realistic, “clean” hand sketches the highest over other types of sketches, particularly “rough” sketches. These types of sketches took longer than other types of hand sketches to create, but were still much faster than CAD renderings. Results also suggest that the complexity and familiarity of an object can influence how users respond to a sketch.