Mistrust, efficacy and the new civics: understanding the deep roots of the crisis of faith in journalism
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Current fears over mistrust in journalism have deep roots. Not only has trust in news media been declining since a high point just after Watergate, but American trust in institutions of all sorts is at historic lows. This phenomenon is present to differing degrees in many advanced nations, suggesting that mistrust in institutions is a phenomenon we need to consider as a new reality, not a momentary disruption of existing patterns. Furthermore, it suggests that mistrust in media is less a product of recent technological and political developments, but part of a decades-long pattern that many advanced democracies are experiencing. Addressing mistrust in media requires that we examine why mistrust in institutions as a whole is rising. One possible explanation is that our existing institutions aren’t working well for many citizens. Citizens who feel they can’t influence the governments that represent them are less likely to participate in civics. Some evidence exists that the shape of civic participation in the US is changing shape, with young people more focused on influencing institutions through markets(boycotts, buycotts and socially responsible businesses), code (technologies that make new behaviors possible, like solar panels or electric cars) and norms (influencing public attitudes) than through law. By understanding and reporting on this new, emergent civics, journalists may be able to increase their relevance to contemporary audiences alienated from traditional civics. One critical shift that social media has helped accelerate, though not cause, is the fragmentation of a single, coherent public sphere. While scholars have been aware of this problem for decades, we seem to have shifted to a more dramatic divide, in which people who read different media outlets may have entirely different agendas of what’s worth paying attention to. It is unlikely that a single, authoritative entity– whether it is mainstream media or the presidency – will emerge to fill this agenda-setting function. Instead, we face the personal challenge of understanding what issues are important for people from different backgrounds or ideologies. Addressing the current state of mistrust in journalism will require addressing the broader crisis of trust in institutions. Given the timeline of this crisis, which is unfolding over decades, it is unlikely that digital technologies are the primary actor responsible for the surprises of the past year. While digital technologies may help us address issues, like a disappearing sense of common ground, the underlying issues of mistrust likely require close examination of the changing nature of civics and public attitudes to democracy.
DepartmentMassachusetts Institute of Technology. Media Laboratory; Program in Media Arts and Sciences (Massachusetts Institute of Technology); Massachusetts Institute of Technology. Center for Civic Media
Knight Commission Workshop on Trust, Media and American Democracy
Zuckerman, Ethan. "Mistrust, efficacy and the new civics: Understanding the deep roots of the crisis of faith in journalism." Knight Commission Workshop on Trust, Media and American Democracy, Aspen Institute, 2017.
Author's final manuscript