Editorial—Marketing Science and Big Data
Author(s)
Chintagunta, Pradeep; Hanssens, Dominique M.; Hauser, John R
DownloadMarketing Science and Big Data April 12 2016-John-Hauser.pdf (123.6Kb)
OPEN_ACCESS_POLICY
Open Access Policy
Creative Commons Attribution-Noncommercial-Share Alike
Terms of use
Metadata
Show full item recordDate issued
2016-05Department
Sloan School of ManagementJournal
Marketing Science
Publisher
Institute for Operations Research and the Management Sciences (INFORMS)
Citation
Chintagunta, Pradeep, et al. “Editorial—Marketing Science and Big Data.” Marketing Science 35, no. 3 (May 2016): 341–342 © 2016 Institute for Operations Research and the Management Sciences (INFORMS)
Version: Author's final manuscript
ISSN
0732-2399
1526-548X