dc.contributor.author | Wang, Jing | |
dc.date.accessioned | 2017-09-12T14:57:43Z | |
dc.date.available | 2017-09-12T14:57:43Z | |
dc.date.issued | 2005-08 | |
dc.identifier.issn | 1742-7665 | |
dc.identifier.issn | 1742-7673 | |
dc.identifier.uri | http://hdl.handle.net/1721.1/111176 | |
dc.description.abstract | This article tracks the relationship between music and youth culture in China in the context of transnational cell phone branding. A research project conducted by the author as a participant observer/temporary marketing researcher at the Beijing office of transnational advertising agency, Ogilvy, is used to explore a primary academic concern: in what terms should we understand the relationship between music, youth culture, and cool culture in metropolitan China? The article examines the place of music in an emerging brand-conscious youth culture in China and examines what this means for the single-child generation. It questions the assumption that there is a simple equation between cool youth and cool music and concludes by placing the discussion in the context of musical subcultures and musical tribal cultures in China. | en_US |
dc.language.iso | en_US | |
dc.publisher | Sage Publications | en_US |
dc.relation.isversionof | https://doi.org/10.1177/1742766505054633 | en_US |
dc.rights | Article is made available in accordance with the publisher's policy and may be subject to US copyright law. Please refer to the publisher's site for terms of use. | en_US |
dc.source | Wang via Mark Szarko | en_US |
dc.title | Youth culture, music, and cell phone branding in China | en_US |
dc.type | Article | en_US |
dc.identifier.citation | Wang, Jing. “Youth Culture, Music, and Cell Phone Branding in China.” Global Media and Communication 1, 2 (August 2005): 185–201 © 2005 SAGE Publications | en_US |
dc.contributor.department | Massachusetts Institute of Technology. Foreign Languages and Literatures | en_US |
dc.contributor.approver | Wang, Jing, 1950- | en_US |
dc.contributor.mitauthor | Wang, Jing, 1950- | |
dc.relation.journal | Global Media and Communication | en_US |
dc.eprint.version | Author's final manuscript | en_US |
dc.type.uri | http://purl.org/eprint/type/JournalArticle | en_US |
eprint.status | http://purl.org/eprint/status/PeerReviewed | en_US |
dspace.orderedauthors | Wang, Jing | en_US |
dspace.embargo.terms | N | en_US |
mit.license | PUBLISHER_POLICY | en_US |