Crafting Platform Strategy Based on Anticipated Benefits and Costs
Author(s)Cameron, Bruce Gregory; Crawley, Edward F
MetadataShow full item record
In this chapter, we introduce the benefits and penalties of commonality (both to the customer and the manufacturer), emphasizing the need for anticipation of divergence when estimating benefits. We highlight the importance of mapping commonality strategy to the financial benefits, with a view to creating long-term competitive advantage for the firm.
DepartmentMassachusetts Institute of Technology. Department of Aeronautics and Astronautics; System Design and Management Program
Advances in Product Family and Product Platform Design
Cameron, Bruce G., and Edward F. Crawley. “Crafting Platform Strategy Based on Anticipated Benefits and Costs.” Advances in Product Family and Product Platform Design (July 2013): 49–70 © 2014 Springer Science+Business Media New York
Author's final manuscript