Crafting Platform Strategy Based on Anticipated Benefits and Costs

Author(s)
Cameron, Bruce Gregory; Crawley, Edward F
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Abstract
In this chapter, we introduce the benefits and penalties of commonality (both to the customer and the manufacturer), emphasizing the need for anticipation of divergence when estimating benefits. We highlight the importance of mapping commonality strategy to the financial benefits, with a view to creating long-term competitive advantage for the firm.
Date issued
2013-07
URI
http://hdl.handle.net/1721.1/115293
Department
Massachusetts Institute of Technology. Department of Aeronautics and Astronautics
Journal
Advances in Product Family and Product Platform Design
Publisher
Springer
Citation
Cameron, Bruce G., and Edward F. Crawley. “Crafting Platform Strategy Based on Anticipated Benefits and Costs.” Advances in Product Family and Product Platform Design (July 2013): 49–70 © 2014 Springer Science+Business Media New York
Version: Author's final manuscript
ISBN
978-1-4614-7936-9
ISSN
978-1-4614-7937-6
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