| dc.contributor.author | Simester, Duncan | |
| dc.date.accessioned | 2018-06-12T14:49:04Z | |
| dc.date.available | 2018-06-12T14:49:04Z | |
| dc.date.issued | 2016-03 | |
| dc.identifier.issn | 1532-9194 | |
| dc.identifier.issn | 1532-8937 | |
| dc.identifier.uri | http://hdl.handle.net/1721.1/116249 | |
| dc.description.abstract | Many innovative new products don’t succeed in the marketplace. One common reason: Companies don’t focus enough on understanding how customers evaluate products and make purchase decisions. | en_US |
| dc.language.iso | en_US | |
| dc.publisher | MIT Press | en_US |
| dc.relation.isversionof | http://sloanreview.mit.edu/article/why-great-new-products-fail/ | en_US |
| dc.rights | Creative Commons Attribution-Noncommercial-Share Alike | en_US |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-sa/4.0/ | en_US |
| dc.source | Prof. Simester via Shikha Sharma | en_US |
| dc.title | Why Great New Products Fail | en_US |
| dc.type | Article | en_US |
| dc.identifier.citation | Simester, Duncan. "Why Great New Products Fail." MIT Sloan Management Review, Spring 2016: pp. 32-39. | en_US |
| dc.contributor.department | Sloan School of Management | en_US |
| dc.contributor.mitauthor | Simester, Duncan | |
| dc.relation.journal | MIT Sloan Management Review | en_US |
| dc.eprint.version | Original manuscript | en_US |
| dc.type.uri | http://purl.org/eprint/type/JournalArticle | en_US |
| eprint.status | http://purl.org/eprint/status/NonPeerReviewed | en_US |
| dspace.orderedauthors | Simester, Duncan | en_US |
| dspace.embargo.terms | N | en_US |
| dc.identifier.orcid | https://orcid.org/0000-0003-2758-0116 | |
| mit.license | OPEN_ACCESS_POLICY | en_US |
