Design Signatures: Mapping Design Innovation Processes
Author(s)Silva, Arlindo; Wood, Kristin L.; Jensen, Daniel D.; Seow, Olivia Wen; Tiong, Edward; Teo, Kenneth; Yang, Maria; ... Show more Show less
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Despite variances in contexts and styles of design activity, recurrent patterns emerge in design innovation approaches and processes which lend themselves to analysis and discussion. Using a Design Innovation framework  that is built, in part, on the UK Council's '4D' (Discover, Define, Develop, Deliver) model of design , we develop design signatures, graphical maps of design innovation processes. Design signature analyses of four multi-disciplinary industrial case studies illustrate the value of design signatures as useful design activity plots that can be used to plan and manage innovation teams and activities, and to identify critical features for reflection, for clarification, and for further analysis. This work is of interest to design practitioners, managers, researchers, and educators with various motivations, such as to seek a tool to convey and analyze design innovation activity.
DepartmentMassachusetts Institute of Technology. Department of Mechanical Engineering; Massachusetts Institute of Technology. Institute for Data, Systems, and Society
Volume 7: 30th International Conference on Design Theory and Methodology
Seow, Olivia, Edward Tiong, Kenneth Teo, Arlindo Silva, Kristin L. Wood, Daniel D. Jensen, and Maria C. Yang. “Design Signatures: Mapping Design Innovation Processes.” Volume 7: 30th International Conference on Design Theory and Methodology (August 26, 2018).
Final published version