Field studies of psychologically targeted ads face threats to internal validity

Author(s)
Gordon, Brett R.; Johnson, Garrett A.; Eckles, Dean Griffin
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Date issued
2018-05
URI
http://hdl.handle.net/1721.1/120615
Department
Massachusetts Institute of Technology. Institute for Data, Systems, and Society; Sloan School of Management
Journal
Proceedings of the National Academy of Sciences
Publisher
National Academy of Sciences (U.S.)
Citation
Eckles, Dean et al. “Field Studies of Psychologically Targeted Ads Face Threats to Internal Validity.” Proceedings of the National Academy of Sciences 115, 23 (May 2018): E5254–E5255 © 2018 National Academy of Sciences
Version: Final published version
ISSN
0027-8424
1091-6490
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