Public Awareness: What Climate Change Scientists Should Consider
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In this Opinion, the importance of public awareness to design solutions to mitigate climate change issues is highlighted. A large-scale acknowledgment of the climate change consequences has great potential to build social momentum. Momentum, in turn, builds motivation and demand, which can be leveraged to develop a multi-scale strategy to tackle the issue. The pursuit of public awareness is a valuable addition to the scientific approach to addressing climate change issues. The Opinion is concluded by providing strategies on how to effectively raise public awareness on climate change-related topics through an integrated, well-connected network of mavens (e.g., scientists) and connectors (e.g., social media influencers).
DepartmentMassachusetts Institute of Technology. Department of Chemical Engineering
Rahimi, Mohammad. "Public Awareness: What Climate Change Scientists Should Consider." Sustainability 12, 20 (October 2020): 8369 © 2020 The Author
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