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dc.contributor.authorTomaino, Geoff
dc.contributor.authorTeow, Jasper
dc.contributor.authorCarmon, Ziv
dc.contributor.authorLee, Leonard
dc.contributor.authorBen-Akiva, Moshe
dc.contributor.authorChen, Charlene
dc.contributor.authorLeong, Wai Yan
dc.contributor.authorLi, Shanjun
dc.contributor.authorYang, Nan
dc.contributor.authorZhao, Jinhua
dc.date.accessioned2021-10-27T19:52:35Z
dc.date.available2021-10-27T19:52:35Z
dc.date.issued2020
dc.identifier.urihttps://hdl.handle.net/1721.1/133392
dc.description.abstract© 2020, Springer Science+Business Media, LLC, part of Springer Nature. Mobility-as-a-Service (MaaS) is based on the notion that consumers and transport providers access a centralized platform for the planning, payment, and management of trips and combines multiple modes of transportation designed to increase the efficiency of the system. MaaS offers substantial societal benefits, including the reduction of emissions, traffic congestion, road injuries, and the overall discomfort associated with travel, in addition to providing personalized transportation solutions. Since the delivery of these benefits hinges on the widespread adoption of MaaS platforms, we draw on consumer psychology for insight into the social and cognitive psychological factors that may hamper the adoption of MaaS, and their influence on consumer choices and perceptions. More generally, this paper highlights that transportation is a fertile context for consumer psychology research.
dc.language.isoen
dc.publisherSpringer Science and Business Media LLC
dc.relation.isversionof10.1007/s11002-020-09533-9
dc.rightsCreative Commons Attribution-Noncommercial-Share Alike
dc.rights.urihttp://creativecommons.org/licenses/by-nc-sa/4.0/
dc.sourceSSRN
dc.titleMobility as a service (MaaS): the importance of transportation psychology
dc.typeArticle
dc.contributor.departmentMassachusetts Institute of Technology. Department of Civil and Environmental Engineering
dc.contributor.departmentMassachusetts Institute of Technology. Department of Urban Studies and Planning
dc.relation.journalMarketing Letters
dc.eprint.versionAuthor's final manuscript
dc.type.urihttp://purl.org/eprint/type/JournalArticle
eprint.statushttp://purl.org/eprint/status/PeerReviewed
dc.date.updated2020-08-31T12:03:37Z
dspace.orderedauthorsTomaino, G; Teow, J; Carmon, Z; Lee, L; Ben-Akiva, M; Chen, C; Leong, WY; Li, S; Yang, N; Zhao, J
dspace.date.submission2020-08-31T12:03:38Z
mit.journal.volume31
mit.journal.issue4
mit.licenseOPEN_ACCESS_POLICY
mit.metadata.statusAuthority Work and Publication Information Needed


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