Measuring Online Advertising Viewability and Analyzing its Variability Across Different Dimensions

Author(s)
Exposito-Ventura, M.; Ruiperez-Valiente, J.; Forne, J.
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Date issued
2020-06-30
URI
https://hdl.handle.net/1721.1/146225
Department
Massachusetts Institute of Technology. Program in Comparative Media Studies/Writing
Publisher
ACM|The 10th International Conference on Web Intelligence, Mining and Semantics
Citation
Exposito-Ventura, M., Ruiperez-Valiente, J. and Forne, J. 2020. "Measuring Online Advertising Viewability and Analyzing its Variability Across Different Dimensions."
Version: Final published version
ISBN
978-1-4503-7542-9
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