Building Positively Affective Location-Based Advertising: A Study of Pokémon GO Players

Author(s)
Dunham, John; Papangelis, Konstantinos; Boulanger, Cati; Lalone, Nicolas; Nika, Evangelia [Lina]; ... Show more
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Date issued
2023-04-19
URI
https://hdl.handle.net/1721.1/150593
Department
Massachusetts Institute of Technology. Media Laboratory
Publisher
ACM|Proceedings of the 2023 CHI Conference on Human Factors in Computing Systems
Citation
Dunham, John, Papangelis, Konstantinos, Boulanger, Cati, Lalone, Nicolas, Nika, Evangelia [Lina] et al. 2023. "Building Positively Affective Location-Based Advertising: A Study of Pokémon GO Players."
Version: Final published version
ISBN
978-1-4503-9421-5
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