Managed Campaigns and Data-Augmented Auctions for Digital Advertising

Author(s)
Bergemann, Dirk; Bonatti, Alessandro; Wu, Nicholas
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Date issued
2023-07-09
URI
https://hdl.handle.net/1721.1/152138
Department
Sloan School of Management
Publisher
ACM|Proceedings of the 24th ACM Conference on Economics and Computation
Citation
Bergemann, Dirk, Bonatti, Alessandro and Wu, Nicholas. 2023. "Managed Campaigns and Data-Augmented Auctions for Digital Advertising."
Version: Final published version
ISBN
979-8-4007-0104-7
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