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dc.contributor.authorLooney, Erin
dc.contributor.authorBuscariolli, André
dc.contributor.authorYang, Maria C
dc.contributor.authorRaymond, Geoffrey
dc.contributor.authorBuonassisi, Tonio
dc.contributor.authorPeters, Ian Marius
dc.date.accessioned2024-05-09T16:29:14Z
dc.date.available2024-05-09T16:29:14Z
dc.date.issued2024
dc.identifier.urihttps://hdl.handle.net/1721.1/154873
dc.description.abstract<jats:p>Hardware-based startups risk having longer times-to-market, deterring investment in the clean technologies that are critical to a sustainable future. We interviewed 55 leaders at hardware startups, 20 of which are cleantech, mapped their development timelines, and found prototyping to be the longest development step (median of 19 weeks per prototype) regardless of prototype complexity or iteration. Qualitative interview analysis reveals the prototyping team’s choice of development style is a major factor affecting timeline. We define two development styles: natural and structured, typified by free-form exploration and rule-based execution, respectively. On average, natural development takes 35% less time than structured, and is thus preferred for early iterations, but adopting structure at strategic points is needed for timely commercialization. Critical points of transition to a structured style include adding new team members or engaging external partners, which demand clear communication and expectations. When pivoting to a new product or market, returning to a natural style is beneficial.</jats:p>en_US
dc.language.isoen
dc.publisherPublic Library of Science (PLoS)en_US
dc.relation.isversionof10.1371/journal.pstr.0000101en_US
dc.rightsCreative Commons Attributionen_US
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/en_US
dc.sourcePLOSen_US
dc.titleStrategic styles of hardware product development could accelerate commercialization in cleantech startupsen_US
dc.typeArticleen_US
dc.identifier.citationLooney, Erin, Buscariolli, André, Yang, Maria C, Raymond, Geoffrey, Buonassisi, Tonio et al. 2024. "Strategic styles of hardware product development could accelerate commercialization in cleantech startups." PLOS Sustainability and Transformation, 3 (3).
dc.contributor.departmentMassachusetts Institute of Technology. Department of Mechanical Engineeringen_US
dc.relation.journalPLOS Sustainability and Transformationen_US
dc.eprint.versionFinal published versionen_US
dc.type.urihttp://purl.org/eprint/type/JournalArticleen_US
eprint.statushttp://purl.org/eprint/status/PeerRevieweden_US
dc.date.updated2024-05-09T16:18:30Z
dspace.orderedauthorsLooney, E; Buscariolli, A; Yang, MC; Raymond, G; Buonassisi, T; Peters, IMen_US
dspace.date.submission2024-05-09T16:18:32Z
mit.journal.volume3en_US
mit.journal.issue3en_US
mit.licensePUBLISHER_CC
mit.metadata.statusAuthority Work and Publication Information Neededen_US


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