Needs, Wants . . . and Excuses: What Executives Can Learn from Zig Ziglar About Working with Universities

Abstract

Zig Ziglar was a famous sales trainer, motivational speaker, and author on salesmanship. When he died on November 28, 2012, Kevin Kruse (Citation2024)—best-selling author of Emotional Intelligence: 52 Strategies, coach to Fortune 500 CEOs, Marine Corps generals, and Silicon Valley entrepreneurs—wrote this in Forbes: “Zig Ziglar died today at age 86. A World War II veteran, Zig Ziglar became the top salesperson in several organizations before striking out on his own as a motivational speaker and trainer. With a Southern charm and lessons grounded in Christianity, Ziglar wrote over two dozen books and amassed a following of millions who were encouraged by his lessons for success.”