15.810 Introduction to Marketing, Spring 2004

Hauser, John R.

Author(s)

Hauser, John R.

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Alternative title

Introduction to Marketing

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Abstract

15.810 explores theory and practice that draws on customer needs, company skills, competition, collaborators, and context in marketing and product development (5C's). The course combines cases, discussions, and readings to provide a mix of integrating concepts and hands-on problem solving. A variety of perspectives on marketing issues are encouraged.

Date issued

2004-06

URI

http://hdl.handle.net/1721.1/36826

Other identifiers

15.810-Spring2004

local: 15.810

local: IMSCP-MD5-de67a7c5afb6badbcb1ca7e2b5afdd4f

Keywords

marketing ideas, product strategy, advertising, communications, promotion, distribution, price, pricing, customer needs, company skills, competition, collaborators, context in marketing and product development, 5C's, financial services, consumer products, software, auto-mobiles, airline services, not-for-profit eye clinics, e-commerce

Collections

Sloan School of Management (15) - Archived