15.810 Introduction to Marketing, Spring 2004
Author(s)
Hauser, John R.
Download15-810Spring2004/OcwWeb/Sloan-School-of-Management/15-810Spring2004/CourseHome/index.htm (14.02Kb)
Alternative title
Introduction to Marketing
Metadata
Show full item recordAbstract
15.810 explores theory and practice that draws on customer needs, company skills, competition, collaborators, and context in marketing and product development (5C's). The course combines cases, discussions, and readings to provide a mix of integrating concepts and hands-on problem solving. A variety of perspectives on marketing issues are encouraged.
Date issued
2004-06Department
Sloan School of ManagementOther identifiers
15.810-Spring2004
local: 15.810
local: IMSCP-MD5-de67a7c5afb6badbcb1ca7e2b5afdd4f
Keywords
marketing ideas, product strategy, advertising, communications, promotion, distribution, price, pricing, customer needs, company skills, competition, collaborators, context in marketing and product development, 5C's, financial services, consumer products, software, auto-mobiles, airline services, not-for-profit eye clinics, e-commerce