15.810 Introduction to Marketing, Spring 2004

Hauser, John R.

Author(s)

Hauser, John R.

Download15-810Spring2004/OcwWeb/Sloan-School-of-Management/15-810Spring2004/CourseHome/index.htm (14.02Kb)

Alternative title

Introduction to Marketing

Terms of use

Usage Restrictions: This site (c) Massachusetts Institute of Technology 2003. Content within individual courses is (c) by the individual authors unless otherwise noted. The Massachusetts Institute of Technology is providing this Work (as defined below) under the terms of this Creative Commons public license ("CCPL" or "license"). The Work is protected by copyright and/or other applicable law. Any use of the work other than as authorized under this license is prohibited. By exercising any of the rights to the Work provided here, You (as defined below) accept and agree to be bound by the terms of this license. The Licensor, the Massachusetts Institute of Technology, grants You the rights contained here in consideration of Your acceptance of such terms and conditions.

Metadata

Show full item record

Abstract

15.810 explores theory and practice that draws on customer needs, company skills, competition, collaborators, and context in marketing and product development (5C's). The course combines cases, discussions, and readings to provide a mix of integrating concepts and hands-on problem solving. A variety of perspectives on marketing issues are encouraged.

Date issued

2004-06

URI

http://hdl.handle.net/1721.1/36826

Department

Sloan School of Management

Other identifiers

15.810-Spring2004

local: 15.810

local: IMSCP-MD5-de67a7c5afb6badbcb1ca7e2b5afdd4f

Keywords

marketing ideas, product strategy, advertising, communications, promotion, distribution, price, pricing, customer needs, company skills, competition, collaborators, context in marketing and product development, 5C's, financial services, consumer products, software, auto-mobiles, airline services, not-for-profit eye clinics, e-commerce

Collections

MIT OCW Archived Courses