15.810 Introduction to Marketing, Spring 2004
Author(s)Hauser, John R.
Introduction to Marketing
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15.810 explores theory and practice that draws on customer needs, company skills, competition, collaborators, and context in marketing and product development (5C's). The course combines cases, discussions, and readings to provide a mix of integrating concepts and hands-on problem solving. A variety of perspectives on marketing issues are encouraged.
marketing ideas, product strategy, advertising, communications, promotion, distribution, price, pricing, customer needs, company skills, competition, collaborators, context in marketing and product development, 5C's, financial services, consumer products, software, auto-mobiles, airline services, not-for-profit eye clinics, e-commerce