Show simple item record

dc.contributor.authorHauser, John R.en_US
dc.coverage.temporalSpring 2004en_US
dc.date.issued2004-06
dc.identifier15.810-Spring2004
dc.identifierlocal: 15.810
dc.identifierlocal: IMSCP-MD5-de67a7c5afb6badbcb1ca7e2b5afdd4f
dc.identifier.urihttp://hdl.handle.net/1721.1/36826
dc.description.abstract15.810 explores theory and practice that draws on customer needs, company skills, competition, collaborators, and context in marketing and product development (5C's). The course combines cases, discussions, and readings to provide a mix of integrating concepts and hands-on problem solving. A variety of perspectives on marketing issues are encouraged.en_US
dc.languageen-USen_US
dc.rights.uriUsage Restrictions: This site (c) Massachusetts Institute of Technology 2003. Content within individual courses is (c) by the individual authors unless otherwise noted. The Massachusetts Institute of Technology is providing this Work (as defined below) under the terms of this Creative Commons public license ("CCPL" or "license"). The Work is protected by copyright and/or other applicable law. Any use of the work other than as authorized under this license is prohibited. By exercising any of the rights to the Work provided here, You (as defined below) accept and agree to be bound by the terms of this license. The Licensor, the Massachusetts Institute of Technology, grants You the rights contained here in consideration of Your acceptance of such terms and conditions.en_US
dc.subjectmarketing ideasen_US
dc.subjectproduct strategyen_US
dc.subjectadvertisingen_US
dc.subjectcommunications, promotion, distributionen_US
dc.subjectpriceen_US
dc.subjectpricingen_US
dc.subjectcustomer needsen_US
dc.subjectcompany skillsen_US
dc.subjectcompetitionen_US
dc.subjectcollaboratorsen_US
dc.subjectcontext in marketing and product developmenten_US
dc.subject5C'sen_US
dc.subjectfinancial servicesen_US
dc.subjectconsumer productsen_US
dc.subjectsoftwareen_US
dc.subjectauto-mobilesen_US
dc.subjectairline servicesen_US
dc.subjectnot-for-profit eye clinicsen_US
dc.subjecte-commerceen_US
dc.title15.810 Introduction to Marketing, Spring 2004en_US
dc.title.alternativeIntroduction to Marketingen_US


Files in this item

Thumbnail

This item appears in the following Collection(s)

Show simple item record