Browsing MIT Open Access Articles by Subject "telecommunications"

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    • Website Morphing 

      Hauser, John R.; Urban, Glen L.; Liberali, Guilherme; Braun, Michael (Institute for Operations Research and the Management Sciences, 2009-03)
      Virtual advisors often increase sales for those customers who find such online advice to be convenient and helpful. However, other customers take a more active role in their purchase decisions and prefer more detailed data. ...