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dc.contributor.authorHauser, John R.
dc.contributor.authorUrban, Glen L.
dc.contributor.authorLiberali, Guilherme
dc.contributor.authorBraun, Michael
dc.date.accessioned2010-03-17T17:40:37Z
dc.date.available2010-03-17T17:40:37Z
dc.date.issued2009-03
dc.date.submitted2008-12
dc.identifier.issn0732-2399
dc.identifier.issn1526-548X
dc.identifier.urihttp://hdl.handle.net/1721.1/52674
dc.description.abstractWebsite morphing draws on the Expected Gittins’ solution to a partially observable Markov process, on the rapid consumer-segment updating with Bayesian methods, and on matching a website’s look and feel to a visitor’s cognitive style. In each area there are exciting research opportunities including optimality in the presence of switching costs (within a visit), Bayesian updating of cognitive styles across websites, extensions to other segmentation schemes such as cultural styles, morphing of other website characteristics such as advertising, and applications to other media such as smartphones.en
dc.language.isoen_US
dc.publisherThe Institute of Management Sciences and Operationen
dc.relation.isversionofhttp://dx.doi.org/10.1287/mksc.1080.0485en
dc.rightsArticle is made available in accordance with the publisher's policy and may be subject to US copyright law. Please refer to the publisher's site for terms of use.en
dc.sourceINFORMSen
dc.titleResponse to Comments on "Website Morphing"en
dc.typeArticleen
dc.identifier.citationHauser, John R. et al. “Rejoinder--Response to Comments on "Website Morphing".” MARKETING SCIENCE 28.2 (2009): 227-228. © 2009 INFORMSen
dc.contributor.departmentSloan School of Managementen_US
dc.contributor.approverHauser, John R.
dc.contributor.mitauthorHauser, John R.
dc.contributor.mitauthorUrban, Glen L.
dc.contributor.mitauthorLiberali, Guilherme
dc.contributor.mitauthorBraun, Michael
dc.relation.journalMarketing Scienceen
dc.eprint.versionFinal published versionen
dc.type.urihttp://purl.org/eprint/type/JournalArticleen
eprint.statushttp://purl.org/eprint/status/PeerRevieweden
dspace.orderedauthorsHauser, J. R.; Urban, G. L.; Liberali, G.; Braun, M.en
dc.identifier.orcidhttps://orcid.org/0000-0002-9983-4237
dc.identifier.orcidhttps://orcid.org/0000-0001-8510-8640
mit.licensePUBLISHER_POLICYen
mit.metadata.statusComplete


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