Comparing Product Development Processes and Managing Risk
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Eppinger-2009-Comparing product development.pdf
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798.53 KB
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Author(s) •
Unger, Darian W.
Eppinger, Steven D.
Date Issued
October 2009
Journal
International Journal of Product Development
Publisher
Inderscience Enterprises
Citation
Unger, Darian W., and Steven D. Eppinger. “Comparing product development processes and managing risk.” International Journal of Product Development 8 (2009): 382. © 2009 Inderscience Enterprises Limited.
Version
Final published version
Abstract
Product Development Processes (PDPs) require careful design to reduce development time, create better products and manage the risks of bringing new products to market. This paper investigates the relationship between product development risk and PDP management. We begin by identifying risks and proposing several iteration- and review-based metrics by which PDPs can be effectively identified and compared. Data from ten company case studies demonstrate the utility of the proposed metrics and exemplify how different PDPs manage different risks. The cases also show that software companies face different risks and employ more flexible PDPs than manufacturing companies. We conclude that PDPs vary more than previously documented, that the proposed metrics are useful in distinguishing PDPs and that companies can tailor their PDP designs to suit their unique risk profiles.
MIT Department
Massachusetts Institute of Technology. Engineering Systems Division
Sloan School of Management
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Article is made available in accordance with the publisher's policy and may be subject to US copyright law. Please refer to the publisher's site for terms of use.
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DOI of Published Version
https://doi.org/10.1504/IJPD.2009.025253