Semantic context effects on color categorization
Author(s)Kubat, Rony Daniel; Mirman, Daniel; Roy, Deb K.
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A number of recent theories of semantic representation propose two-way interaction of semantic and perceptual information. These theories are supported by a growing body of experiments that show widespread interactivity of semantic and perceptual levels of processing. In the current experiment, participants classified ambiguous colors into one of two color categories. The ambiguous colors were presented either as a color patch (no semantic context), as an icon representing an object that is strongly associated with one of the color options, or as a word referring to such an object. Although the iconic and lexical contexts were incidental and irrelevant to the color categorization task, participants' responses were consistently biased toward the context color. These results extend previous findings by showing that lexical contexts, as well as iconic contexts influence color categorization.
DepartmentMassachusetts Institute of Technology. Media Laboratory; Program in Media Arts and Sciences (Massachusetts Institute of Technology)
Proceedings of the Thirty-First Annual Conference of the Cognitive Science Society, CogSci 2009
Cognitive Science Society, Inc.
Kubat, Rony, Daniel Mirman, Deb Roy. "Semantic context effects on color categorization."in Proceedings of the Thirty-First Annual Conference of the Cognitive Science Society, CogSci 2009, VU University Amsterdam, The Netherlands, July 29-August 1, 2009.
Author's final manuscript